This training program will examine why establishing an appropriate price is one of the most crucial parts of the export marketing mix, as it is the one that generates revenue. The costs of the product itself, its promotion and its distribution all need to be included into the final price in order to make a profit. The export price can vary depending on the particular product, the type of buyer, the initial and long term value, the destination and the channel of distribution.
Why Should You Attend:
This webinar training will explain how to price and quote export sales as well as what factors influence the “landed cost” of a product. The following text will also cover the various standardized trade terms, including The American Foreign Trade Definitions, and the International Commercial Terms of Sale, known as Incoterms.
Examples of the most common types of quotations will be included as well as some tips about the use of consolidators and inland transportation to port. This session will demonstrate best practices in: obtaining accurate freight quotes from service providers, designing a pricing worksheet, and performing an effective cost analysis.
Areas Covered in the Webinar:
Who Will Benefit:
Physical CD-USB of recorded session will be despatched after 72 hrs on completion of payment
Iliyana Hristev is a Sr. Manager Trade and Customs for ASML, with more than thirteen years of International Trade and Corporate Law experience. In her current capacity, she leads a team responsible for overseeing the business’s compliance with U.S. export laws and ITAR regulations, contracts and legal issues as they pertain to the Company’s policy. Prior to ASML, she held a similar role as Director of Export and Trade Compliance for QinetiQ North America (“QNA”) and United Technologies Corporation and Woodward and received her training at Deloitte Consulting and KPMG. Mrs. Hristev holds a JD and an LL.M. from The John Marshall Law School, specializing in International Trade and Corporate Law; and an MA in Sociology and Political Science from the University of Plovdiv in Bulgaria. She has attended multiple leadership trainings, a prestigious honor reserved for emerging company executives.