How to Go Global: 5 Proven Foreign Market Entry Techniques

Douglas Cohen

Starting at

$349


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This webinar training will discuss the practical approach to how and why to grow business internationally. The instructor will discuss the benefits and risks of exporting, licensing, joint ventures, and acquisitions. Participants will learn the key successful market entry techniques and will be able to deduce what suits best for their organization.


Why Should You Attend:

Due to cost advantages from producing overseas, revenue opportunities from foreign sales, and the potential to exploit a new technology, tapping international markets holds the greatest potential for business growth. International sales should be an integral part of your business plan. Proven strategies include exporting, licensing, joint ventures, acquisitions, and establishing an overseas facility. The optimal approach depends on the characteristics and objectives of that particular firm. With the increasingly globalized and competitive market place, moving beyond the domestic market is a step few companies can ignore.

Attend this practical webinar to learn how to grow your business internationally and to understand the advantages and disadvantages of several foreign market entry techniques.

Areas Covered in the Webinar:

  • How to grow your business internationally?
  • Why growing your business internationally is integral to your business plan?
  • What is the optimal foreign market entry technique?
  • Advantages/Disadvantages of
  • Exporting
  • Licensing
  • Joint Ventures
  • Acquiring a company
  • Establishing a foreign subsidiary
  • What foreign market entry technique is the best for your company?
  • Exporting 101
  • Technology Licensing
  • Joint Ventures
  • Acquisitions
  • Establishing a foreign subsidiary
  • Why growing your business should be an integral part of your business plan?

Who Will Benefit:

  • Marketing Managers
  • International Trade Managers
  • Export Departments
  • Business Owners
  • International Distributors and Agents
  • International Sales Persons
  • Chambers of Commerce
  • Economic Development Groups
Webinar Events
Live -Coming soon!

Training CD-DVD

Physical CD-DVD of recorded session will be despatched after 72 hrs on completion of payment


Recorded video

Recorded video session



Speaker: Douglas Cohen, Senior Manager for Global Trade and Contracts, Worldwid

Douglas Cohen, has for more than 20 years, been at the forefront of international trade and transactions. With senior positions in private law practice, the European Union, the U.S. Department of Commerce, and the global airline industry, Mr. Cohen has developed substantial expertise in import-export compliance, international contracts, anti-trust, intellectual property, data privacy, aviation/aerospace, and EU law and policy.

 At present, he is Director General for Trade and Transactions at Worldwide Trade and Legal Associates (WWTL), where he provides legal and strategic counsel to companies seeking to develop and expand foreign markets. In addition, Mr. Cohen directs the Compliance Training division at WWTL, where he works with companies to create and improve their import-export, anti-bribery, antitrust, and intellectual property compliance procedures. Major clients include leaders in aerospace, aviation, information technology, software, semiconductors, and telecommunications.

 Mr. Cohen has been asked to teach international trade, global business, and international law at several universities in the United States, Asia, the Near East, and Europe. He is the author of numerous publications and training DVDs in the fields of import-export compliance, international negotiations, foreign market entry, cross-cultural communications, Internet law, data privacy, and intellectual property protection.


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