Social Media As A Recruiting tool: Strategies for Using Facebook, Twitter, and Linkedin

Mary Gormandy White

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Social media has changed the way people look for and find out about employment opportunities. No longer can you simply place an ad in the newspaper and get all of the qualified candidates you need for every open position. 

Now, competition for qualified candidates is intense, and the key to virtually any a successful recruiting effort must involve social networking strategies and activities. This is true whether you work for a huge corporation or a small business with only a few employees. 

It's a simple fact that if you want to get great candidates to want to work for your organization, social media needs to be a key component of your recruitment strategies.

Course Objective

This training session covers several key options for incorporating Facebook, Twitter, and LinkedIn into your recruitment efforts to meet your hiring needs.

Participants will gain insight into practical examples of recruitment messages for use on Facebook, Twitter, and LinkedIn, as well as best practices for coordinating social media recruitment messages with your other recruiting efforts.

Course Outline

  • How social media impacts recruiting
  • Key benefits of social recruiting
  • How to incorporate social recruiting into your staffing plan
  • Establishing internal responsibilities for social recruiting
  • Guidelines for social media recruitment-focused content
  • Selecting the right social media sources
  • LinkedIn social recruiting tips and techniques
  • Facebook social recruiting tips and techniques
  • Twitter social recruiting tips and techniques
  • Importance of responsiveness in social recruiting
  • Options for expanding your social recruiting efforts 

Target Audience

  • HR professionals
  • Recruiters
  • Talent acquisition professionals
  • Business owners
  • Managers involved in recruiting
  • Marketing/PR professionals involved in recruiting
Webinar Events
Live -Coming soon!

Training CD-DVD

Physical CD-DVD of recorded session will be despatched after 72 hrs on completion of payment

Recorded video

Recorded video session

Speaker: Mary Gormandy White,

Mary Gormandy White is co-founder of MTI Business Solutions, a corporate training/talent development firm based on the Gulf Coast and working with clients nationwide. She specializes in training and consulting services realted to HR, management, leadership, communication skills, Everything DiSC, teambuilding, and more. Mary's certifications include SHRM Senior Certified Professional (SHRM-SCP), Senior Professional in Human Resources (SPHR) and Everything DiSC Certified Trainer/Accredited Workplace Facilitator. She holds graduate and undergraduate degrees in Communication and has completed extensive post-graduate coursework in Instructional Design & Development. Her professional background includes extensive experience in operations management, HR, instructional design & development and communication (including writing, editing and public relations).

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