LinkedIn has been around since 2003 and continues to grow in both popularity and business value. Today LinkedIn is owned by Microsoft Corporation and is poised to become an integral component of many Microsoft business systems. The acquisition of LinkedIn by Microsoft is considered a great opportunity for LinkedIn to become an even more powerful business application that can provide value for small businesses as well as enterprise organizations.
LinkedIn® is a business tool, not just a social media site. The focus of LinkedIn is business professional networking, research and knowledge through the LinkedIn Publishing system. The ability to find people and organizations globally, across dozens of industries, rivals business tools like Hoovers, ReferenceUSA and Dun and Bradstreet in many ways. The added advantage of being able to see how we are connected to these people and organizations, as well as to connect directly to them makes LinkedIn a very powerful business tool.
In the past many business professionals have thought of LinkedIn as a job search tool. This perspective has changed significantly over the years as businesses and individuals discovered the real value of LinkedIn. This value continues to grow as more and more individuals and organizations join LinkedIn and connect with the people in their 'in real life' networks and beyond.
Today LinkedIn is used for talent acquisition, business development, customer relationships, research, employee and community engagement, public relations, marketing, leadership development and other areas of business. The uses of LinkedIn as a business tool continues to grow as the application morphs and grows to serve the members and those who benefit from the growing wealth of data collected in LinkedIn hourly by the nearly 2 new members per second.
Like any other business tool, the employees of an organization need to understand how to use LinkedIn in order to create real business value. Many businesses feel LinkedIn is not an important business tool, despite many of their employees are using LinkedIn on a regular basis to connect and engage with their peers, candidate, prospects and customers. Ignoring LinkedIn in most industries and business roles is a significantly missed opportunity.
Participants of this webinar will gain insights into the philosophy, best practices and integration of LinkedIn as a business tool into their business processes.
We will discuss the following areas of LinkedIn during this webinar:
Participants will take away ideas and skills needed to begin creating real value using LinkedIn in their business.
Ignoring LinkedIn as a business tool, while your employees are actively using LinkedIn can be both a missed opportunity as well as a liability.
Often one of three issues occur:
The objectives of this course include:
This webinar is designed to lead the participants into an understanding of LinkedIn as a business tool and the opportunities they can discover and create once they begin using LinkedIn in a meaningful way, focused on their business goals.
Duration: 180 Minutes
Physical CD-USB of recorded session will be despatched after 72 hrs on completion of payment
Teddy Burriss, of Burriss Consulting, Inc., is a LinkedIn Consultant, Coach, Trainer and Public Speaker.
As an accomplished author, public speaker, social media engager and blogger, Teddy has mastered and now shares the philosophies, best practices, strategies and tactics of using Social Media for Business, Career and Life.
Teddy’s career crosses most areas of business including technology, finance, human resources, organizational development, talent development, sales and marketing. Teddy’s experiences in small and large businesses allows him to bring diverse perspectives to the training and coaching work he delivers today.
Teddy has been studying social media as a business tool since 2009 and his purpose is to discover new ideas, methodologies and best practices that can help his clients get the greatest value from their investment into using social media for business.
Teddy is a Certified Social Media Strategist, Dale Carnegie Graduate Coach, Sandler Sales Trained and subscribes to the ‘learn for life’ mentality.