3 Hours Virtual Seminar: Linkedin as a Business tool

Teddy Burriss

Starting at

$599


Buy Now

LinkedIn has been around since 2003 and continues to grow in both popularity and business value. Today LinkedIn is owned by Microsoft Corporation and is poised to become an integral component of many Microsoft business systems. The acquisition of LinkedIn by Microsoft is considered a great opportunity for LinkedIn to become an even more powerful business application that can provide value for small businesses as well as enterprise organizations.

LinkedIn® is a business tool, not just a social media site. The focus of LinkedIn is business professional networking, research and knowledge through the LinkedIn Publishing system. The ability to find people and organizations globally, across dozens of industries, rivals business tools like Hoovers, ReferenceUSA and Dun and Bradstreet in many ways. The added advantage of being able to see how we are connected to these people and organizations, as well as to connect directly to them makes LinkedIn a very powerful business tool.

In the past many business professionals have thought of LinkedIn as a job search tool. This perspective has changed significantly over the years as businesses and individuals discovered the real value of LinkedIn. This value continues to grow as more and more individuals and organizations join LinkedIn and connect with the people in their 'in real life' networks and beyond.

Today LinkedIn is used for talent acquisition, business development, customer relationships, research, employee and community engagement, public relations, marketing, leadership development and other areas of business. The uses of LinkedIn as a business tool continues to grow as the application morphs and grows to serve the members and those who benefit from the growing wealth of data collected in LinkedIn hourly by the nearly 2 new members per second.

Like any other business tool, the employees of an organization need to understand how to use LinkedIn in order to create real business value. Many businesses feel LinkedIn is not an important business tool, despite many of their employees are using LinkedIn on a regular basis to connect and engage with their peers, candidate, prospects and customers. Ignoring LinkedIn in most industries and business roles is a significantly missed opportunity.

Participants of this webinar will gain insights into the philosophy, best practices and integration of LinkedIn as a business tool into their business processes.

We will discuss the following areas of LinkedIn during this webinar:

  • Who in your organization should consider using LinkedIn.
  • Managing your Privacy and Security on LinkedIn.
  • How to build a Professional LinkedIn Profile.
  • How to build a relevant and beneficial Network on LinkedIn.
  • How to Grow a Professional Reputation on LinkedIn.
  • The benefits of a LinkedIn Company Page.
  • The benefits of Groups on LinkedIn.
  • The benefits of engaging with your LinkedIn Network outside of LinkedIn.
  • The value of LinkedIn Premium features/subscriptions.
  • How much time to invest in LinkedIn in order to create real value.

Participants will take away ideas and skills needed to begin creating real value using LinkedIn in their business.


Course Objective

Ignoring LinkedIn as a business tool, while your employees are actively using LinkedIn can be both a missed opportunity as well as a liability.

Often one of three issues occur:

  1. Your employees are developing connections and relationships with your candidates, prospects and clients without regard to the potential value for the business.
  2. Your employees could be harming the business brand through the message on their LinkedIn Profile and the content they are sharing and engaging with on LinkedIn.
  3. Your competitors are surpassing your business because they have adopted LinkedIn as a Business tool and are actively developing larger and broader networks through their social engagement.

The objectives of this course include:

  • During this webinar we will discuss the benefits, opportunities and risks of using LinkedIn as a business tool in order for the participants to be more successful using LinkedIn.
  • Participants will be more prepared to build their professional profiles in a way that will create the greatest value for the business.
  • Participants will understand the philosophy of connecting on LinkedIn, not only with their peers, but with new people who are relevant to their business, as well as their personal goals.
  • Participants will see first hand the power of engaging on LinkedIn and how this can help them grow their business in many different ways,
  • Participants will learn how the content on LinkedIn can provide new ideas and perspectives relevant to their businesses and roles.
  • Participants will leave this webinar with a greater understanding of the many areas of LinkedIn they can use in their respective roles in their organizations.
  • Participants will discover the benefits of LinkedIn for other areas of their businesses and be able to introduce the ideas they gained from this webinar with other employees.

This webinar is designed to lead the participants into an understanding of LinkedIn as a business tool and the opportunities they can discover and create once they begin using LinkedIn in a meaningful way, focused on their business goals.


Course Outline

  • Who in your organization should consider using LinkedIn.
  • Managing your Privacy and Security on LinkedIn.
  • How to build a Professional LinkedIn Profile.
  • How to build a relevant and beneficial Network on LinkedIn.
  • How to Grow a Professional Reputation on LinkedIn.
  • The benefits of a LinkedIn Company Page.
  • The benefits of Groups on LinkedIn.
  • The benefits of engaging with your LinkedIn Network outside of LinkedIn.
  • The value of LinkedIn Premium features/subscriptions.
  • How much time to invest in LinkedIn in order to create real value.


Target Audience

  • COO, CIO, CMO, CSO
  • Sales managers
  • Employers and Business owners
  • Human Resources Specialists and managers
  • Anyone interested in learning about the benefits of using LinkedIn as a business tool.

Webinar Events
Live -Coming soon!

Training CD-DVD

Physical CD-DVD of recorded session will be despatched after 72 hrs on completion of payment


Recorded video

Recorded video session



Speaker: Teddy Burriss,

Teddy Burriss, of Burriss Consulting, Inc., is a LinkedIn Consultant, Coach, Trainer and Public Speaker.

As an accomplished author, public speaker, social media engager and blogger, Teddy has mastered and now shares the philosophies, best practices, strategies and tactics of using Social Media for Business, Career and Life.

Teddy’s career crosses most areas of business including technology, finance, human resources, organizational development, talent development, sales and marketing. Teddy’s experiences in small and large businesses allows him to bring diverse perspectives to the training and coaching work he delivers today.

Teddy has been studying social media as a business tool since 2009 and his purpose is to discover new ideas, methodologies and best practices that can help his clients get the greatest value from their investment into using social media for business.

Teddy is a Certified Social Media Strategist, Dale Carnegie Graduate Coach, Sandler Sales Trained and subscribes to the ‘learn for life’ mentality.


Follow us

Toll Free

1-866-978-0800

Fax

1-888-883-7697